What could an advert for the NRC Handelsblad look like on TV? What are the core values you want to capitalise on? And does the target group recognise itself?

These are some of the questions that came up during the preliminary research. Based on this research, a fictional commercial was made for the NRC Handelsblad.

This assignment was made during the course HBO – Communication and Multimedia Design, Avans Hogeschool in Breda.